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Without Selling Out

Companies have brands and products have brands.

But for whatever reason, many of us aren’t comfortable with developing our personal brand.

Maybe it feels forced. Or you don’t want to put yourself out there. Or you feel like you’re selling your soul.

But “personal branding” isn’t as intense as it sounds. All it means is this:

As an entrepreneur, a maker, a creator (whatever it is you are), your business, your craft, your art (whatever it is you build) is an extension of yourself and a part of your life’s story.

Personal branding weaves together your life and your work—in the form of sharing your life’s work.

There’s a reason some of the most well-known, well-defined brands are often closely tied to the reputation of the person behind them.

Bill Gates and Microsoft, Richard Branson and Virgin, Steve Jobs and Apple—these entrepreneurs have distinct personal brands that are inseparable from the companies that they’ve built.

Tesla especially, which once claimed to have a “$0 marketing budget”, is arguably just an extension of Elon Musk’s own brand as a visionary. Or look at Martha Stewart who built an entire empire upon her name.

These entrepreneurs take whatever makes them special and they project it in a consistent, authentic, and impactful way.

At its core, effective personal branding entails:

“Building up your “street cred” to improve your PR and business development efforts.
Tapping into your network to get early traction for your ideas or make your first sales.
Being authentic to build a sustainable presence (it gets tiring pretending to be someone else).
Giving your business a face and a real name to earn more trust from consumers.
Creating a lasting platform that you can use to share your past, present and future endeavors.”

Here are some ideas for strengthening your own personal brand.
Put Yourself Out There: Being Active Online Is an Advantage

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

— Seth Godin

The strength of your brand isn’t necessarily the number of followers you have but the sum of all your activities online. It’s undeniably a noisy world, but meaningful actions can generally cut through most of the clutter.

These are the comments you leave on articles, your interactions on Twitter, the publications that feature your thoughts, the case studies about your business.

Business owners who are active online actually have an advantage in that the distribution of participation online is severely skewed—most people passively experience the internet.

In fact, it’s estimated that 90% of internet users are lurkers who rarely contribute their voices in comments, content, reviews, etc.

https://cdn.shopify.com/s/files/1/0070/7032/files/pyramidparticipation.png?16638459867497539626

 

Get Your Story Straight

Everyone is necessarily the hero of his own life’s story. —John Barth

There’s a lot about your brand that falls out of your hands, but your story is one thing that you get to craft—that you get to control. That’s why it’s an important asset in any press kit.

Effective storytelling is about representing change—it’s about showing, not telling, your audience how you got from point A to point B.

Like any origin story, yours will shed light on your motivation, your roots and your goals. You just need to find the parts that are worth telling and that starts with examining your life to unearth what you’re really about.

Behind Death Wish Coffee, for example, there’s the memorable story of Mike Brown, the owner of a small New York coffee shop, who took it upon himself to create the world’s strongest coffee because his more adventurous clientele kept asking for it.

Don’t be afraid to start from the bottom and tell the world how you got to where you are. The bigger the gap you create between point A and B, the more potential your story has in differentiating you.

After all, who doesn’t love a good underdog story?

Read Full Post Here: https://www.shopify.com/blog/116266245-personal-branding-how-to-market-yourself-without-selling-out

The post Without Selling Out appeared first on Yozupa.

 

 E commerce is an influential business term which keeps on creating a lot of rings, and whistles in the present scenario. An exclusively framed e-commerce application has tremendous potentials to gather good amounts of revenue for every business entrepreneur. After analyzing the success of e-commerce applications, businesspersons wish to grab the chance, and try their luck in this domain. In general, e commerce applications demand relatively high user-interface, hence choosing iOS as the platform will be beneficial. iPhone app developers as well as businesspersons who create an e-commerce app for the first time will have to stick to certain basic elements, and that are mentioned in this article.

Do A Market Analysis and Create The App Accordingly

Before entering into the creation of iPhone applications, directly, you should do an ample analysis of the market. Then only, you can find out how effectively your application will operate in that market. Identify the key features that your competitor provides to clients with the assistance of their application. Thus an entrepreneur can add exceptional features, and make their application really stand out, and remain as an exclusive one in the iPhone app store.

Choose The Best iPhone App Developers in The Industry

Once you get into the open market for the creation e commerce applications that run in the iOS platform, you will meet numerous companies that offer the same services. Then entrepreneurs need to find out answers for some usual questions: Do the iPhone app developer has any prior experiences in creating e commerce applications? What is the current rating of iPhone applications created by the developer? Is the user-feedback of the company good? If you are receiving a positive answer for all these questions, then it will be wise to select the particular company or developer for creating your application.

Make Use Of Native Technologies and Be Localized At Most

Your e commerce application developed for iPhone users will be the best, if it is created by using native technologies, especially ‘Objective c’ as the language to the core. All features enabled in the application should be accessible by every local user. Your e commerce iPhone application must support multiple languages, and open comfortably in all localities. Users are having most modern iPhone devices in their hand these days. Then e- commerce applications must be tuned with advanced technologies to work in modern iPhone devices having no functional issues.

Create An App Which Excels The App Store Specifications

Apple maintains a faultless review process for keeping the authenticity of their App store. For that reason iPhone applications comes with least number of bugs, crashes, and performance issues. Make an e commerce iPhone applications which goes beyond the expectations of the viewers in terms of function as well as performance.

Let Your App Be Innovative in All Specifications

E-commerce applications centers round the listing of categories. Users who install your e commerce application in their iPhone devices must receive all virtues such as well- defined categories that make easy for users to pick out their desired products, one-tap and secure payment options, user-friendliness, superb navigation, formidable social media integration, and rapid downloads so on. In logos, graphics, and design, your application should have least resemblance to the competing e commerce application, as well.

Spread The Word Before The Launch

Every user who makes use of iOS operating system should be aware of the launch date of your new e commerce application. Spread the good-word of your application by all means of advertisement encompassing social media platforms even before the launch, and ease the initial pressure on developers who are involved in the process of your introductory e-commerce iPhone application development.

 

Original Blogger Post: http://mobiletechnologiesnews.blogspot.co.uk/2016/02/guidelines-for-developing-e-commerce-iphone-users.html